You only have the first steps.
You don't have a complete process. You might have listened to some webinars that talked about Facebook ads or LinkedIn groups and yet it still isn't working.
I hear it all the time.....
* People on social media don’t spend money!
* I don’t want to spend all my spare time talking to people on social media!
* I could care less what people had for lunch!
* There is no way to actually track my social media return on investment!
* I’ve tried it and it just doesn’t work!